“We are in a transitional, revolutionary movement,” (Estamos en un movimiento revolucionario de transición), así explica la editora jefe de The Nation, Katrina van den Heuvel, el momento histórico que viven los medios de comunicación, en unas declaraciones que recoge The Huffington Post.
Los medios ya han asumido hace tiempo la dificultad del momento que viven y la necesidad de innovación, lo que muchos no preveían hasta hace poco es que esa necesidad de innovación es permanente. Los nuevos formatos móviles, la irrupción del vídeo, la publicidad programática, la distribución de noticias en redes sociales o la búsqueda de una mayor y mejor visibilidad son quizá los desafíos más acuciantes, los desafíos de hoy.
Los medios de comunicación, concretamente la prensa escrita, busca nuevas fórmulas para llegar a su público y recuperar la cuota de consumidores de noticias perdida a lo largo de los últimos años.
Medios y grupos como el New York Times, el Washington Post, The Economist o Axl Springer representan buenos ejemplos de innovación periodística que hoy recogemos en esta sección “en Profundidad”.
en digiday.com
Some of the more pressing themes were big topics at last year’s publishing retreat, too. Others — like ad blocking and publishing directly on platforms — gained prominence this year.
So we wondered: What will we be talking about a year from now that’s not getting much attention today?
Mathias Döpfner wants you to know that Axel Springer is a player—in the U.S., and worldwide. The C.E.O. of what is likely Europe’s largest digital media company already has transformed his heavyweight German publishing Haus, turning it into a globe-spanning media player. Springer’s investments in the U.S. have multiplied in just several years.
en Washingtonpost.com
Martin Baron, executive editor of The Washington Post, delivered the 2015 Hays Press-Enterprise lecture at the University of California, Riverside Tuesday night. His speech titled “Journalism’s Big Move: What to Discard, Keep, and Acquire in Moving From Print to Web” is available below.
en enterprisersproject.com
In the early days of the web, almost all brick-and-mortar companies woefully under-invested in digital technology and product development. These days everyone has a website and even a mobile app or two. But the shift to mobile is so rapid that many companies are in danger of repeating the same mistake and under-investing in mobile.
en huffingtonpost.com
Victor Navasky — The Nation’s editor for 18 years, publisher for 10, and now publisher emeritus — has a saying about the magazine: “What’s good for the nation is bad for The Nation.” Founded by abolitionists in 1865, the “flagship of the left,” as it’s come to be known, has indeed seen its subscriber rolls swell in periods when liberals have been out of power, and slip when progressivism is ascendant.
en ajr.org
Instagram launched in October 2010 with a flurry of interest and cash, so why did the New York Times wait until last month to start a general account?
en wan-ifra.com
Gannett has become an industry leader in virtual reality story telling and its flagship newspaper USA Today is embracing the technology with strategic purpose. Editor-in-Chief David Callaway says the growing use of VR in news is a natural progression from the widespread uptake of video in online content and it’s about to take off. Callaway spoke to Angelique Lu.
[Fotografía: Gerd Altmann]
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