Las redes sociales y las plataformas de distribución han hecho una apuesta firme en los últimos meses para convertirse en aliados de los medios de comunicación de cara a la distribución de sus contenidos. Las marcas informativas ven a la vez una oportunidad y una amenaza, pero son muchos los medios que ya empiezan a apostar por plataformas como Flipboard o Blendle o por redes sociales como Facebook, Linkedin o Twitter para distribuir sus contenidos, sin perder de vista a Google.
Instant Articles, de Facebook, la Digital News Initiative de Google o la nueva plataforma de Apple News muestran diferentes caminos a los editores para la distribución de sus contenidos. Muchos editores de primera línea ya ensayan con estos nuevos canales.
En el resumen de hoy, ofrecemos cómo afrontan algunos editores estas iniciativas, algunas pistas sobre la estrategia de las plataformas para captar el interés de los editores y reflexiones sobre la evolución del periodismo en la era de Internet.
Dutch start-up Blendle announced it is expanding into Germany in two weeks. Sometimes referred to as the iTunes for news, co-founders Alexander Klöpping and Marten Blankesteijn launched Blendle in the Netherlands in April 2014. Germany will be the company’s first international version…Seguir leyendo →
With this week’s launch of Apple News, there’s officially no shortage of new platforms for publishers to push their content and attract new readers. But while many see opportunity in the brave new world of distributed publishing, there are still risks and challenges…Seguir leyendo →
When Apple’s News app makes its debut with its upgrade to iOS 9 Sept. 16, as the tech giant revealed today, publishers will be on board en masse, with the old guard (The New York Times, CNN) and digital natives alike (Vox, Mashable). The News app is just the latest come-on by a platform to have publishers distribute their articles and videos straight to its app…Seguir leyendo →
Samsung’s new Gear S2 smart watch and Galaxy Tab S2 tablet will ship with a pre-loaded CNN news app, the news network announced Thursday…Seguir leyendo →
To understand where journalism is heading, think ecosystems. Once a concept that referred to complex communities of interdependent living organisms, the metaphor is gaining traction in sectors well beyond the natural world – particularly where the rise of digital networks has radically disrupted and reshaped old institutions. Journalism may well be at the top of that list…Seguir leyendo →
Apple is expected to announce a number of new products and services at its event on Wednesday, but for media types one of the most important will be the company’s newest take on news aggregation: Apple News, a curated selection of headlines from media partners that almost everyone has described as “Flipboard-like.”…Seguir leyendo →
It’s early September, which means it’s time for a new round of Apple announcements. Today’s round didn’t feature any update on Apple News, which is set to debut this month, but it did feature big news about the Apple TV, which I suspect will become a significant driver of news video views…Seguir leyendo →
You’re on a long escalator with a phone in hand, and you want to thumb through something interesting quickly, without having to look for it. You’re sitting in gridlock traffic and tired of radio. You don’t want to skim Twitter or Facebook — you only want one story at a time, you don’t want to have to search for anything, but you still want to be surprised…Seguir leyendo →
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